I love gaming. So I subscribe to Big Fish Games for $6.99/month. For that I get one game per month, and a discount on extra ones I buy. Yesterday I checked up on my account and what I saw made me love Big Fish.
I hadn’t logged in for six months, and so hadn’t taken advantage of my monthly game download. But it turned out that I hadn’t wasted my money: I had six months’ credit waiting for me to use. Plus, for getting six games (even though included in the subscription price), they gave me credit for a free seventh. Plus, as thanks for being a member for a year, they’re sending me a plushie. They are awesome; I’ll probably never cancel my service.
Big Fish is doing it right: rewarding customers for their loyalty and giving them the feeling that they’re getting something for their money. I want our customers to feel like they’re getting an incredible value too.